In line with its plans, Aamal Company aims to position itself as a leader within the sectors it operates in.
To achieve this objective, the following priorities have been identified:

Revenue Diversification
The successful and well developed diversified divions Aamal operates in creates an environment of a balanced mix of activities which will in turn lead to the improvement of the Company risk-return profile.

Create New Business Opportunities
While there is an emphasis on strengthening its existing businesses, Aamal has also serious plans to participate in future industrial investments by establishing new ventures in petrochemicals, oil, gas and construction materials.
Petrochemicals will be a sound investment due to high returns and relatively secured cheap source of feed stock. It is anticipated that this will result in improving the Company’s revenues.

Innovation - a key factor for Growth
Aamal believes that a growing business combined with a wide range of innovative products and services plus using cost-effective distribution channels, the company will sustain a leading market position.
Aamal anticipates that the demand for the various innovative products and services the company is offering, in coherence with the expanding economic climate in Qatar, will attract new business opportunities.
Aamal aims to play an important role in the expanding industrial Qatari sectors, by fulfilling the increasing demand through developing existing projects and acquiring new projects within this sector that are generating additional substance and income.

Improve Overall Efficiency
Aamal in the past, has introduced efficiency indicators, which have not only helped the Company in improving its business but also have contributed to managing its costs. The Company will continue to focus on improving its internal processes further and implementing modern concepts of human resources management including recruitment, training and retaining the employees.